Class Tie-In

            Amazon’s kindle has been competing to take over the book selling market.  They definitely offer a unique product that customers would want.  I like what they did with the commercial because it makes it clear that Kindle could make our lives a little easier.  They made the commercial over the top to poke fun at those of us who still use actual books.  Amazon’s Kindle certainly has a distinctive competency over any of the book stores.  They make it possible to store thousands of books with the use of only 1 device.  It clears up space, and helps you see your wife or husband as you are going to bed (as the commercial points out).